Follow my unfiltered build in public journey. Real insights on AI SaaS, marketing & high-converting landing pages. Bootstrapping with my co-founder. No fluff.
About Me
Building my way to freedom with my co-founder Aymeric.
We aren’t serial shippers launching a product every week. (mostly because we’re way too slow for that anyway)
We’re resilient makers who take the time to build things that matter. Since 2023, we’ve faced setbacks, but we never quit.
Our goal: 100% independence by the end of 2026. 🤞
Right now, we are putting all our heart into Lutains, a tool we built specifically for indie hackers.
Latest Articles
Discover my latest thoughts and insights
Doubts, Small Wins, and the Art of Going Against the Grain.
We needed to slow down. Motivation took a hit, and doubts about Lutains started creeping in. We have traction, we have great feedback, but something still felt... missing.
Bref, we’re currently rethinking everything to build a more complete offer with 3-tier pricing instead of one.
I’ll share the details next week. 😉
But even during this "slow" period, things moved forward.
Yoanna Juille
[Day 7-8-9]: Clarity is finally here.
I’ve been a bit quiet lately, and there’s a reason for that: I was stuck.
I spent the last few days testing dozens of visual directions without much success. But after a long grind, I’ve finally found a world that feels right, and that truly speaks to my target audience.
Yoanna Juille
[DAY 5-6]: Zero production, but one massive breakthrough.
The last two days weren't productive, at least not in the way you’d think. I spent them with family and friends.
We aren’t machines. Sometimes you have to stop to actually move forward.
To be honest, I produced nothing. Absolutely nothing.
But I've given it quite a bit of thought, and things are starting to become clearer regarding what comes next.
Yoanna Juille
[DAY 4]: I’m drowning.
I’m not going to lie: today was more difficult.Between building in public on X, LinkedIn, and this blog, I’ve realized my organization skills are... let's just say really bad.
Yoanna Juille
[Day 3] Don’t kill your tech, give it a new mission.
People think pivoting means starting from zero.
It’s not. It’s about taking the weapons you’ve built and choosing a more important battle.
For the past few months, Aymeric and I have poured our souls into a tool called Lutains.
Yoanna Juille
[DAY 2]: Breaking up with our brand.
I knew this would be the hardest part.
After years of consuming nothing but "tech" content, soaking up a "Wellness" vibe is... complicated.
I spent 3 full hours today scrolling through Awwwards and Pinterest. But my brain kept drifting back to our current brand identity. With Aymeric, we spent months building it. It helped us stand out. And honestly? I’m struggling to let it go.
Yoanna Juille
[DAY 1]: Escaping the tech bubble.
For years, we’ve been breathing SaaS, Indie Hacking and KPIs with Aymeric.Today, we stepped outside. And honestly? It’s as terrifying as it is exciting.
Yoanna Juille
Day 0 - Starting over (almost)
We landed a sale very quickly with our new offer.
But honestly? We feel like we're heading straight for a dead end if we stay the course.
Aymeric and I have been grinding on "les Lutains" for too long. We got into entrepreneurship for freedom—it’s time to actually give ourselves the means to reach that goal.
Yoanna Juille
We stopped coding and begin marketing to make a living from our SaaS.💪
Since our launch the March 30th, we’ve made some tough choices on the product side.
Yoanna Juille
We hit #1 on Uneed. Here’s what it actually brought us.
We’ve been working on the V3 of Les Lutains for months, and we prepared for this launch like never before!
